IoT Analytics gives you the whole story Internet of Things Analytics, or IoTA for short, is the term used to refer to the measurement and transformation into business intelligence of the Internet of Things.

IoT analytics solutions helps organizations understand the Internet of Things data at their disposal, with an eye toward reducing maintenance costs, avoiding equipment failures and improving business operations. In addition, retailers, restaurant chains and makers of consumer goods can use data from smartphones, wearable technologies and in-home devices to do targeted marketing and promotions — the business side of the IoT’s futuristic world of connected consumer gear.

Edge Analytics
Edge Analytics is a distributed approach to analyzing data at the point of where the data is created instead of sending the data back to a centralized location.