The Farm-to-Table movement is coming to Oslo

We all know the benefits of buying food locally. It’s tastier. It’s more nutritious. It’s good for the
environment.

But here in Norway, it’s next-to-impossible. Because of our climate and mountainous terrain,
only 3% of our land can be used for agriculture.

That’s why we’re forced to depend heavily on importers. Studies show that half of the food we
eat comes from other countries.

We at IntelZone hope to change that.

We’re creating an urban farm in the heart of Oslo that will grow food for restaurants in the city.
That means the freshest ingredients are coming to Oslo from Oslo.

“Consumers are getting more and more conscious of the origin of their food items, food health
and ecology,” said Erling Hesselberg, CEO of IntelZone and vice president at Crayon Group.

“For restaurants to be able to offer ‘non-travel’ food, with traceability has a value. Today’s
society is moving towards using more mass-produced products with a large distance between
the producer and the consumer. The quality of fresh food, created without chemicals, in the
controlled environment is very appealing.”

The farm is set to grow in a building that’s owned by Selvaag Eiendom.

“Selvaag Eiendom wants to offer something more than just a building for businesses,” said
Thomas Thorstensen, Chief Technology Officer at Selvaag. “We want to contribute to a more
sustainable society and add value to our customers.”

At the farm, IntelZone’s sensors will monitor everything regarding the plants to ensure optimal
plant growth. This includes soil fertility, air quality, light, moisture and more.

Another cool thing is that you wouldn’t have to worry about is chemicals on your produce.
Thanks to LED lighting from Rift Labs, it eliminates the need for that.

“Consumers prefer not to have pesticides used on their food. Using UV light is the way to treat
the plants without using chemicals,” said Morten Hjerde, founder of Rift Labs.

IntelZone plans to have its sensors be simple and economical ensuring that it’s easy to create
similar farms in major cities worldwide.

Originally this article was published here, IntelZone AS.